DJ | Music Producer
Label Head: Soupherb Records
Niche Radio Interview
"Ash Roy's career spanning two decades has made him one of the most progressive and revered artist. His style moves through minimal and techno with a pinch of psychedelia, tied up elegantly with live percussions. He is active in Germany and India’s Techno underground scene and has performed unique hybrid set in Europe, Australia, USA and Asia. His deep affection for minimal techno can be heard in releases for labels like Trapez Ltd., Monique Musique, Jannowitz Records, Gain Records, Phobos, Ballroom, Evil Flow, Familia Records, Creepy Fingers, Patent Skillz and his very own Soupherb records to name a few.
He has been recognised for his achievements and has been MyFav "Best Techno DJ" for the year 2014, VH1 Sound Nation's "Best Electronic DJ 2014, "Producer of the Year" at MyFav awards 2015 and 2016. Features in Mixmag, Rolling Stone, DJ Mag NL, Euphoric Mag, Decoded Magazine validates his steadfast approach towards his work. He made his debut at Awakenings Festival in 2017 and was invited the following year as well. 2019 was his debut at Esoteric Festival Australia. Love for interesting sounds and creating a platform for forward-thinking and experimental music producers Ash Roy launched Souperherb Records in 2013 which is now India’s top minimal & techno imprint with 100 releases from artistes from around the world."